the Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship
Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website. Effective Internet marketing requires a comprehensive strategy that synergizes a given company’s business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.
http://en.wikipedia.org/wiki/Online_marketing
eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet.
the price is the amount a customer pays for the product. It is determined by a number of factors including market share, competition, material costs, product identity and the customer’s perceived value of the product. The business may increase or decrease the price of product it depend on the market
Place
Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer.
Product
tangible object or an intangible service that is manufactured on a large scale with a specific volume of units. Intangible products are often service based like the tourism or inssurance. Promotion
Another one of the 4P’s is promotion. This includes all of the tools available to the marketer for ‘marketing communication’.
The marketing mix is the most famous marketing term. Its elements are the basic, tactical components of a marketing plan. Also known as the Four P’s, the marketing mix elements are
The best form of advertising is the kind that generates the most business income proportional to the amount of money that can be spent (word of mouth costing the least). To determine this, you must first ask yourself what you want to achieve through advertising. Is your objective to increase business relative to one product or service? Or is it to get consumers into your store or office to buy any of the products or services you offer? To determine what form of advertising will achieve this, you have to ask yourself:
What specifically am I selling–a product or an image?
Who am I selling to? What is my target market (i.e., the geographic location, age, and sex of my customers)?
Who are my competitors and what are the benefits of my product over theirs?
What should be the tone of my advertisement–humorous or serious?
Your advertising might convey to the consumer your product’s function, where it is available, its price, and how it’s better than your competitor’s. It should hook your target audience so that it becomes interested in the product. To do this, it’s also important that you know your customers. For example, if you advertise to former customers, you may make a repeat sale or get a referral to other potential customers.
Many different forms of advertising exist, such as direct mail, billboards, newspapers and magazines, radio, television, and the Internet. Try out a few different forms to see which works best for you. Better still, look at your competitors and see what they’re doing. If it works for them, it may work for you also.
As we can see in video advertising has different aspects and it include all what it said in this video art science …. every one can interpret what adverising means because it touch every one, advertising target is very wide.
As you can see my blog will treat Advertising and Communication.
I chose advertising because it is very interesting to study and it takes a wide place on marketing.
Every company need a departement of marketing and advertising to improve there sales and communicate on there activities that’s why i decided to create a blog which shows the different methods of advertising.
